Health and Beauty Social Media Presentation
I was lucky enough to be invited to speak at the annual conference for the Health and Beauty Association this week on the topic of using Social Media in Practice. You can see my slides below. Thanks...
View ArticleDigital Marketing News Update – Google Farmer Feedback, Third Party Twitter...
Google update means rewards for good quality content Google are working hard to improve the quality of its search results with a recent algorithmic update that aims to improve the search ranking for...
View ArticleClik here to view.
Digital Marketing News – How does your Klout score measure up – and should...
Editor: As most of you may already now, I’ve had an unhealthy obsession with Klout over the past few months. They may in part have been because my score was so high Its not anymore. It dropped by over...
View ArticleClik here to view.
Digital Marketing News – Facebook ‘Subscribe’ or Twitter ‘Follow’?
There’s been a lot of noise this week about the fact that Facebook’s new subscribe feature has been made available for websites. Some of the headlines announced the new feature was to rival Twitter and...
View ArticleDigital Marketing News – SOPA and PIPA – for or against?
The last week has seen a deluge of articles flooding news sites and social network talking about the proposed Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA) bills currently...
View ArticleClik here to view.
The Secret of how to view your Competition’s Social Media Analytics
In this episode, Ciaran and Daniel discuss how they use URL shortening and eventually…reveal an interesting technique which enables you to view the analytics on any published bit.ly shortened URL...
View ArticleClik here to view.
Digital Marketing News – Top 10 #SocialMediaFails of 2012
2012 saw many brands engaging with their audiences using social media for the first time. And, as with most communication channels, there are risks as well as opportunities which need to be kept in...
View ArticleClik here to view.
Getting the most from your Facebook and Twitter profiles
For many brands, Facebook and Twitter are viewed as another platform for broadcasting corporate messages and rarely are they linked to any strategic goals or objectives. I often hear brands declare...
View ArticleClik here to view.
Twitter and Live Events – Is Twitter your event’s best friend or worst enemy?
During the recent CIM Global Summit I noticed what seemed to me as a rather strange phenomenon: a room chock full of digital folk passing comment on the number of people who were tweeting through the...
View ArticleDigital Marketing News – Latest Update 12
Our roundup of research insights and best practice advice from the month While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek...
View ArticleClik here to view.
Ryanair and British Gas use Twitter for Customer Feedback – The Best and...
When it comes to eliciting honest customer feedback, Twitter is almost unparalleled as a mechanism for customer engagement. However, this week’s best and worst marketing shows two examples which saw...
View ArticleJohn Lewis Christmas Cuteness and Kat Von D Lipstick Foul-up – The Best and...
The best…. John Lewis have done it again, with this year’s Christmas ad offering a heartwarming tale of friendship between a bear and a hare. For the past 3 years John Lewis have come up trumps with...
View ArticleClik here to view.
How to Create Pre-Written Tweet Buttons and Links
One of the quickest and most successful things I did when we created a web page for my latest book, was to add a button that allowed people to click on it a then post a pre-written Tweet. It makes it...
View Article
